YouTube: Why Would a Business Use YouTube?
When you want to improve your lead generation, there’s nothing that works as well as YouTube.
Numerous companies are already using YouTube marketing, so how can you get on the trend and increase your online visibility?
Let’s take a look!
Everyone’s on YouTube
You may think of YouTube as a website with plenty of (cat) videos.
However, it’s also the second largest search engine in the world.
YouTube is right after Google. So if you’re already using the benefits of search engine optimization for Google, why not use it for your YouTube marketing?
The platform is used by all generations; from kids to elders with strong purchasing power who are more than willing to learn something new and buy your products.
And if you’re looking to improve your lead generation, there’s no place like YouTube:
- 9 billion logged-in users visit YouTube every month (Source)
- People have watched 50,000 years of product review videos (Source)
- YouTube mobile ads receive viewer attention 83 percent of the time (Source)
The best part is that YouTube marketing is incredibly cost-effective.
You don’t have to spend a lot to get a lot, and you can even add your YouTube videos to your website, improving your conversion rate.
How to Use YouTube Video for Content Marketing
If you want to improve your online visibility, you can create some of the following types of YouTube videos:
- Explainer videos of your product
- How-to guides and tutorials
- Product reviews
- Q&A sessions
And so much more! Not even the sky is the limit.
As long as your viewers are interested in something, they’re going to look for it not only on Google – but on YouTube as well.
People simply love useful content. If you can show them your business wants to help them, they’ll be more likely to buy your products.
In addition to providing them with valuable content, your leads will also get a sense for the personality of your brand, helping you create long-term relationships with them.
However, you’re going to need a high-quality video to stand out among the 300 hours of video uploaded to YouTube every minute.
This can take a lot of time but you can outsource video creation and still get all the benefits.
By outsourcing YouTube video production, you’ll be getting:
- More online visibility for your brand
- Improved lead generation
- More customers
- More time
And by posting videos on YouTube, you’ll be reaching out to more leads than you’ve ever imagined.
But the benefits don’t stop with attraction!
Attract and Convert Leads by Adding Videos to Your Website
A good video goes a long way. Including it on your homepage can increase your conversion rates by as much as 20%!
And if a website has video, the users will spend 88% more time on it.
This means that you won’t just be getting leads – you’ll be converting them at the same time.
And while YouTube marketing may seem magical, it’s not.
It’s all a matter of knowing your audience and making the videos they’ve always wanted to see.