How We Presented an Innovative Technology to Investors Through Social Media

Mithras Technology Social Media Management by NOLIOS


About our customer


Mithras Technology offers the clean energy world a unique and innovative product that is making huge waves and disrupting the industry. For the non-techies reading this, Mithras developed new technologies that convert wasted heat energy into a reusable form of energy.

Naturally, social media marketing and follower growth became the company’s communication vehicle of choice. The goal was to attract potential investors and cultivate a group of followers who  are potential future clients across a wide range of industries. From sports to medicine.


The Challenges

As a start-up with only a prototype, it's difficult to generate a following of potential clients and investors. The main challenges we encountered:

  • Visual material to publish on the different networks
  • Shareable content to generate interest
  • Very limited UGC (user generated content) since the product(s) weren't on the market
  • Frequency of new shareable content
  • Limited investor relevant information

Basic social media channels were there, but they needed to be optimized and others needed to be created from scratch

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How we tackled it

With the challenges apparent and clearly defined, we presented a couple solutions to the client and worked out the details for our final social media management strategy.

Here’s how we addressed the challenges:

  • Created missing social media profiles
  • Optimized existing social media profiles
  • Created a structured editorial calendar which clearly showed what would be posted when
  • Researched the best hashtags and groups to be active in
  • Increased their following in all active social media channels
  • Sourced content to fill in the gaps in our editorial calendar
  • Consulted on content strategy which could also be used on social media channels
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Branding and Social Media Management for Mithras Tech by NOLIOS


The Results

Here's a summary of the results we were able to achieve for Mithras Technology through our social media management:

  • Increased Twitter followers from approx. 800 to over 4500
  • Cultivated over 1900 relevant and targeted Instagram followers
  • Had over 25k organic engagements
  • Generated over 20k video views for a short video campaign
  • Increased engagement on the 4 weekly posts

Even better,

  • the client started to receive requests for investment opportunities
  • several social media users started to ask where and when they could buy the product
  • Engagement and followers continue to improve

It was interesting to observe the reactions we were able to generate for a product that is so new and innovative and not even on the market yet.

Are you launching a new product or would like more engagement on your social media profiles?
Let us know and we'll get back to you in no time