Mithras Technology offers the clean energy world a unique and innovative product that is making huge waves and disrupting the industry. For the non-techies reading this, Mithras developed new technologies that convert wasted heat energy into a reusable form of energy.
Naturally, social media marketing and follower growth became the company’s communication vehicle of choice. The goal was to attract potential investors and cultivate a group of followers who are potential future clients across a wide range of industries. From sports to medicine.
As a start-up with only a prototype, it's difficult to generate a following of potential clients and investors. The main challenges we encountered:
Basic social media channels were there, but they needed to be optimized and others needed to be created from scratch
With the challenges apparent and clearly defined, we presented a couple solutions to the client and worked out the details for our final social media management strategy.
Here’s how we addressed the challenges:
Here's a summary of the results we were able to achieve for Mithras Technology through our social media management:
It was interesting to observe the reactions we were able to generate for a product that is so new and innovative and not even on the market yet.